John Heaton has a multi decade history of success in sales, marketing, and product development of medical/surgical devices. From his award-winning sales performance, to sales management, to product management, to inventor, John has shown exceptionalism. His meek and friendly demeanor play well over his fierce competitiveness and arrogance.
John began his career, right out of college, as a salesperson, selling surgical lasers and accessories. His ability to sell and instruct surgeons on the use of this brand-new technology gave hints to his future successes.
He was later hired as the national sales manager for a surgical device start up where he was responsible for the clinical trials of the devices, and in working closely with engineers and marketing personnel. He was then responsible for recruiting a sales force to bring the product to market in the US. During this time, he worked with leading surgeons and thought leaders in the newly emerging field of laparoscopy. After rapid success, the company was sold to a much larger medical device company where John was responsible for rep training and market consulting.
John’s next endeavor was again with start-up that was developing a digital imaging/patient management platform for women’s health. In this role, John was responsible for creating the necessary product requirements for the engineers and software developers. John’s insights and constant interactions with prominent physicians, from across the country, would lead to rapid clinical adoption of the imaging system and a very successful market launch. The product’s success lead to the business being purchased by a much larger, publicly traded company, where a derivative of the product is still being sold.
John has been involved in all aspects of sales, sales management, marketing, and product development as it relates to medical and surgical devices. He loves problem solving and has been named on several patents. His hunger for knowledge and his ability to articulate innovative concepts has led to his broad success within the physician and surgeon space.
John has a wonderful family and enjoys fishing, gardening, and disc golf, where he excelled, including many tournament victories and state and regional titles.. He recently served as the Event Chair for the Inaugural and 1stAnnal St. Jude Disc Golf Charity Invitational, which set new heights for fundraising within Professional Disc Golf. John has an entrepreneurial spirit and loves the excitement of creating new products and pathways.